The name Hirmer has always stood for trust, reliability and the highest quality.

Dr Christian Hirmer

With Hirmer Hospitality, the Hirmer Group will combine a hybrid brand pillar structure with an individual and exclusive hotel portfolio mix in the future. In this way, we will establish ourselves as an industry-driving player in an extremely dynamic market.

By means of cross-company synergies between the fields of Trade, Real Estate, Services and Investor Relations, social trends are being incorporated into global corporate development and strategic brand and product management is being innovatively raised to the next level.


Our Brands

First-class location in the top holiday destinations of Germany, Austria and Northern Italy.

The modern, young lifestyle brand Urban Nature with its first house on the North Sea in St. Peter-Ording.

Urban Nature

truuee. hotels & places, which is in the luxury segment, with legendary hotel icons and its first house outside the German-speaking region in Italy.

truuee. hotels & places

The Travel Charme Hotels & Resorts brand with nine holiday hotels in the quality and premium segment on the Baltic Sea, in the Harz Mountains and in the Alps.

Travel Charme