About us

The Hirmer Group combines the tradition of a third generation managed family-run company from Munich with the dynamism of a modern group of companies. As Germany's first address for men's fashion and as a real estate company, and also in the hospitality industry. With its growing commitment, the Hirmer Group is clearly committed to the hotel industry even in times of crisis, positioning itself as a trustworthy brand and a reliable employer.

Hirmer Hospitality stands for responsible, market-oriented entrepreneurship and, as a strong B2B figurehead, represents the values of the Hirmer family: competence, economic expertise, human integrity and sustainable vision determine our entrepreneurial actions.


Hirmer Hospitality unites three strong hotel brands under one roof:

The modern, young lifestyle brand Urban Nature with its first house on the North Sea in St. Peter-Ording.

Urban Nature

truuee. hotels & places, which is in the luxury segment, with legendary hotel icons and its first house outside the German-speaking region in Italy.

truuee. hotels & places

The Travel Charme Hotels & Resorts brand with nine holiday hotels in the quality and premium segment on the Baltic Sea, in the Harz Mountains and in the Alps.

Travel Charme


Baltic Sea Hotel Kühlungsborn

On the other hand, Hirmer Immobilien specialises in developing hotel projects in prime locations in Germany, Austria and Northern Italy. Hirmer Hospitality unites and operates these.

The portfolio is complemented by hotels that Hirmer Immobilien is building or renovating. These include, for example, the Hotel & Spa Campo Bahia in Brazil, the Hotel Elephant in Weimar, the Motel One Beethoven/Berliner Freiheit in Bonn, the Arcona Bach 14 in Leipzig, and the Arcona Living and Hirmer Parent company in Munich.

More references at: https://www.hirmer-immobilien.de/referenzen/