Current press releases

Urban Nature Sankt Peter-Ording | Art on the coast: Premiere for the Urban Nature Art Weekend in St. Peter Ording

St. Peter-Ording, Sept. 21, 2023 - Since its opening in April 2022, the Urban Nature team has been known for combining urban and nature lifestyles through the combination of a modern hotel together with an experience concept in Sankt Peter Ording. The indoor and outdoor happenings will now be expanded for the first time to include contemporary art and culture through artist talks, get-togethers, live painting sessions and music as part of the first Urban Nature Art Weekend on September 29 and 30, 2023, in collaboration with the Hamburg gallery, Daniel und die Kunst.

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Guests sitting at the Drifter Bar in urban Nature Sankt Peter-Ording

Travel Charme Hotels & Resorts | The Grand Hotel Straubinger opens in Bad Gastein

Bad Gastein, September 1, 2023 - With the Grand Hotel Straubinger in Bad Gastein, one of the most spectacular hotel projects in one of the most fascinating locations in the Alps opens this Friday. After a long period of vacancy and extensive refurbishment by the Hirmer Group, the tradition-steeped Grand Hotel is welcoming its first guests in a delightfully contrasting setting that brings back the elegance of the 19th century interpreted in a contemporary way.

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The Straubinger Grand Hotel opens in Bad Gastein.

Travel Charme Hotels & Resorts | Working with the layers of the past

Munich, August 31, 2023 - With a great deal of expertise, caution and heart and soul, the Straubinger Grand Hotel, located directly on the waterfall, has been renovated and will open its doors to national and international guests on September 1, 2023. Named after the legendary Gastein family, the new Hotel Straubinger pays homage to the former Grand Hotel and was born from the facets of its past, awakened to new greatness - it captivates with understated elegance and a moving grandeur. BWM Designers & Architects with the team around Erich Bernard are responsible for this careful revitalization of the historic rooms.

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Rooms at the Grand Hotel Straubinger

Travel Charme Hotels & Resorts | Culinary Autumn in the Kleinwalstertal

Kleinwalsertal, August 23, 2023 ― Being close to the guest is a matter of the heart for Michelin-starred chef Sascha Kemmerer, culinary director at Travel Charme Ifen Hotel Kleinwalsertal. At the autumnal culinary event "Sascha & Friends" on October 21, 2023, and as part of the offer "Dance on the Volcano", guests can now look even deeper into the handiwork of the star chef in the gourmet restaurant Kilian Stuba.

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Dinner at the Ifen Hotel Kleinwalsertal

Travel Charme Hotels & Resorts | Well-Being at the Grand Hotel Straubinger

Munich, August 10, 2023 - Surrounded by the imposing mountain backdrop and located directly at the waterfall in the Gastein Valley, the Grand Hotel Straubinger is a place of power by nature. In the Straubinger Spa, the beneficial effects of the location on body, mind and soul are intensified by the holistic Well-Being concept. With treatments from seven different themed worlds, including the exclusive ritual treatment "TAYTIBE", the personal needs of guests are the measure of all things - in a hotel whose individual stories have always written the fascinating past and present.

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Woman doing her make-up in front of the mirror in the Straubing Grand Hotel

Travel Charme Hotels & Resorts | Where the passion for cooking becomes delicious stories

Munich, August 4th, 2023 - In the breathtaking Alps of Bad Gastein, where majestic mountains provide the perfect backdrop, an intoxicating culinary stream unfolds, transporting guests into a world of indulgence. Norman Beitz, Executive Chef of the Hotels am Straubingerplatz, not only aspirates new life into the historic Grand Hotel Straubinger, but also makes the Badeschloss bubble with a creative deep dive.

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Chef Norman Beitz - Culinary delights at the Grand Hotel Straubinger and Badeschloss Bad Gastein

Urban Nature in Sankt Peter-Ording joins the innovative internship concept, DEIN JOB AM MEER, as a partner company

St. Peter-Ording, 24.07.2023 - Applicants of the innovative, DEIN JOB AM BERG and DEIN JOB AM MEER, internship concept in hotel and gastronomy with accompanying coaching have the choice: sniff the mountain air in the Allgäu, or let the wind of Sankt Peter-Ording whisp around their noses.

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Hotel management is pleased about the new internship concept

"Sound of Urban Nature": The summer open air in St. Peter Ording

St. Peter-Ording, 11.07.2023 - With "Sound of Urban Nature", a new summer open-air event will be launched in St. Peter Ording on July 23, 2023.

For one day, up-and-coming young Singer-Songwriter from Germany as well as well-known chart toppers of different music genres will delight the audience in the inspiring setting of the Urban Nature Hotel. Admission is free of charge.

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Cosy get-together at the Rooftop Bar

The opening date is fixed: On September 1, the Grand Hotel Straubinger and the Badeschloss will open their doors.

The long-awaited opening date of the tradition-rich ensemble, Grand Hotel Straubinger and the Badeschloss -  both at the Straubingerplatz in Bad Gastein - has been set.

Munich, June 26, 2023
On September 1, 2023, one of the most spectacular hotel projects in one of the most fascinating places in the Alps will open its doors to guests from all over the world. On the Straubinger and Badeschloss website, guests can fix their exquisite wellness time-out paired with unique culinary experiences, witnessing the longed-for renaissance.

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Rendering Lobby Straubinger

Petra Deuter is the new Managing Director and CEO of HIRMER Hospitality and Travel Charme

Munich/ Berlin, May 26, 2023
The renowned hotel manager, Petra Deuter, will become the new Managing Director and CEO of HIRMER Hospitality and Travel Charme as of June 1, 2023. She succeeds Edith Gerhardt, who will leave the company at her own request at the end of August. Together with CFO, Thomas Hoffelner, Petra Deuter will form the two-person management team.

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Managing Director and CEO of HIRMER Hospitality and Travel Charme Petra Deuter

Grand Hotel „Straubinger“ and „Badeschloss“ book now and be part of Bad Gastein's renaissance from fall onwards.

Munich, April 27, 2023
Hirmer Hospitality announces the pre-opening of the two hotel icons, Grand Hotel "Straubinger" and "Badeschloss" for the fall of 2023. First impressions and booking options will be available on the group’s new websites as of May 1, 2023

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Straubinger room | a Travel Charme Hotel

Bianca Holzmann becomes director of Fürstenhaus am Achensee

Berlin, August 1st, 2022
Promotion from within the ranks: Bianca Holzmann assumes the position of Hotel Director with immediate effect at the Fürstenhaus am Achensee, which as part of the Travel Charme Group belongs to Hirmer Hospitality. Holzmann previously acted as Assistant Manager for the past seven years and has already played a key role in managing the widely renowned four-star superior hotel on the lake successfully.

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Bianca Holzmann

Michael Posch becomes General Manager at Straubingerplatz Ensemble

Munich, July 12th, 2022
Kickoff for the pre-opening: On July 1st 2022, Michael Posch took up his position as General Manager for the Straubingerplatz Ensemble in Bad Gastein, which has already attracted plenty of attention during the project phase. The listed construction consisting of Hotel Straubinger and Badeschloss, is part of the Hirmer Hospitality portfolio and is currently being completely renovated. The opening is planned for 2023.

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Michael Posch, General Manager at Straubingerplatz Ensemble

New Director Business Development: Heiko Rieder joins the team of Hirmer Hospitality

Munich, July 11th, 2022
Hirmer Hospitality is growing: Heiko Rieder became the new Director Business Development of the renowned hotel group on April 1 this year. As part of the management, the 47-year-old is specifically responsible for the Reservations, Marketing & Sales and Revenue Management

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Neuer Director of Business Development Heiko Rieder

Travel Charme Hotels & Resorts support Sven Hannawald´s 6th charity golf tournament

Berlin, July 11th, 2022
Sporting for a good cause: For the sixth time, Sven Hannawald hosted his annual charity golf tournament in Neuburg at the Danube. The former ski jumping  world champion uses the event to collect donations traditionally for his Sven Hannawald Foundation, to support young sports talents. Due to a cooperation with the former top athlete that has existed since 2019, support was again provided by Travel Charme Hotels & Resorts - in the form of catering directly on site.

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Frank Siegfried appointed Director of Development & Asset Management

Munich, June 29th, 2022
Expansion of Hirmer Hospitality’s management team: As of July 1st 2022, Frank Siegfried will serve as Director of Development & Asset Management. In this role, he will oversee project development as well as asset and facility management for the hotel division of the Hirmer Group. Simultaneously, he will assume responsibility for the professional and disciplinary management of these areas for Hirmer Immobilien in general.

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Frank Siegfried - Director of Development & Asset Management

Marcus Scharon becomes General Manager at the Strandidyll Heringsdorf

Berlin, June 28th, 2022
Change of management on the Baltic Sea: Marcus Scharon is the new general manager of the Strandidyll Heringsdorf on the island of Usedom, which is operated by Travel Charme Hotels & Resorts, a division of Hirmer Hospitality. He succeeds Detlef Kruse, who has been responsible for the successful development of the four-star superior hotel over the past 20 years and is now retiring.

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Marcus Scharon becomes General Manager at the Strandidyll Heringsdorf

Travel Charme Strandhotel Bansin celebrates a big anniversary

Munich, May 2nd, 2022
Two decades of unforgettable vacation experiences: The Travel Charme Strandhotel Bansin in the eponymous seaside resort on Usedom celebrated its 20th anniversary on May 1, 2022. Since 2002 the hotel stands for vacations full of variety for single travelers, couples and families alike. In keeping with the festive occasion, the Strandhotel Bansin expressed its gratitude to its guests with a colorful anniversary program and special offers.

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Holidays are reimagined at the Urban Nature Hotel St. Peter-Ording!

Munich, April 7th, 2022
Urban Nature Hotels has found its first home in the heart of St. Peter-Ording on the North Sea coast and opens its doors to new worlds on April 7th 2022. The concept blurs boundaries and creates a place where both guests and locals alike can freely choose how much urban vibrancy or natural serenity they want to experience.

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Unconventional gastronomy concept at Urban Nature St. Peter- Ording

Munich, March 22, 2022
Tastes like somewhere in between: Head chef of the new Urban Nature St. Peter-Ording Morris Merker and his team bring authentic Eiderstedt soul food to the table. For the drinks, the modern lifestyle hotel is cooperating with the inventor of the Gin Basil Smash, Jörg Meyer and TENDER-SPIRITS. The renowned bar expert will serve cool sophistication and liquid creativity along the North Sea coast from April onwards.

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Sascha Kemmerer and his team receive coveted award for the tenth time

Munich, March 9, 2022
Full enjoyment: The "Kilian Stuba" of the Ifen Hotel in Kleinwalsertal has defended its Michelin-star for the ninth time in a row and thus remains the only award-winning restaurant in the valley and the only starred kitchen in all of Vorarlberg.

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Sascha Kemmerer and his team receive coveted award for the tenth time

Hirmer Group appoints Edith Gerhardt to the board of directors of the future Hirmer Hospitality

Munich, December 1, 2021
The Hirmer Group is appointing Edith Gerhardt to the board of directors of the future Hirmer Hospitality GmbH & Co. KG. Gerhardt will be responsible for the fate of the company together with Travel Charme and Hirmer Real Estate Managing Director Daniel Eickworth. The previous Travel Charme Managing Director Matthias Brockmann will leave the company at the end of this year.

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Management Hirmer Hospitality - Edith Gerhardt and Daniel Eickworth

Strategic realignment - Hirmer Group launches Hirmer Hospitality

Munich, November 18, 2021
Hirmer Hospitality is going to unite the three hotel brands Travel Charme Hotels & Resorts, Urban Nature and truuee. hotels & places under one roof.  The Hirmer Group combines the tradition of a third-generation, owner-managed Munich-based family business with the dynamics of a modern group of companies - not only as Germany's top address for men's fashion and as a real estate company, but also in the hospitality industry.

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Press contact


LHLK Agentur für Kommunikation

Stefanie Fredrich

Phone: +49 89 / 72 01 87 17
Email: presse(at)