1. General Information at a Glance
Personal data is all data that can be used to personally identify you. You can find more detailed information on the subject of privacy in the privacy statement below this text.
Data collection on our website
Who is responsible for data collection on this website?
The data controller within the meaning of data protection law is:
Hirmer Hospitality GmbH & Co. KG
You can find out more about our company, details of authorised representatives as well as further contact options in the legal notice on our website: https://hirmer-hospitality.de/legal-notice
What data of yours do we process, and for what purposes?
If we have received data from you, we use this solely for the purposes for which we acquired or collected it in the first place. Some data is collected for the purposes of contract fulfilment or advertising, or to guarantee the error-free provision of the website.
Other data may be used to analyse your user behaviour. The processing of data for purposes other than those stated is only considered where the legal requirements as defined under Article 6(4) GDPR are met. In such cases it goes without saying that we will comply with any information obligations as defined under Article 13(3) GDPR and Article 14(4) GDPR.
What is the legal basis for this?
Article 6 GDPR generally serves as the legal basis for processing personal data, provided there are no other specific legal provisions. The following possibilities in particular are applicable here:
- Consent (Article 6(1)(a) GDPR)
- Data processing for the performance of contracts (Article 6(1)(b) GDPR)
- Data processing based on a weighing up of interests (Article 6(1)(f) GDPR)
- Data processing to fulfil a legal obligation (Article 6(1)(c) GDPR)
If personal data has been processed based on consent provided by you, you are entitled to revoke this consent from us at any time with effect for the future.
If we process data based on a balancing of interests, as the data subject you are entitled to object to said processing of personal data, taking into consideration the provisions of Article 21 GDPR.
How do we collect your data?
On the one hand, we collect data from you when you share said data with us. This might, for example, be data that you enter in a contact form. Other data is registered automatically by our IT systems when you visit our website. This is primarily technical data (e.g. web browser, operating system or the time the site was accessed). This data is recorded automatically as soon as you visit our website.
How long will your data be stored for?
We process data for as long as is required for the respective purpose.
Where statutory retention periods apply – e.g. in reporting law or tax law – the relevant personal data will be stored for the duration of the prescribed retention period. Following the expiry of the statutory retention period, we will determine whether the need for processing still applies. If this is no longer necessary, the data will be deleted.
What rights do you have in relation to your data?
You are entitled to free information as to the origin andrecipients of your saved personal data and the purposes for this at any time. You are also entitled to request that this data be rectified, blocked or erased. To discuss this, or any other questions relating to privacy, please contact us using the address provided in our legal notice. In particular, you have a right under Article 21(1) and (2) GDPR to object to the processing of your data. Many data processing operations are only possible with your express consent. You are entitled to revoke any consent issued previously at any time. This can be done simply by sending a message via email to datenschutz(at)hirmer-hospitality.de (no official form required). A withdrawal of consent does not retroactively affect the lawfulness of data processing that has taken place up to the moment of withdrawal.
You also have the right to lodge a complaint with the relevant supervisory authority.
In the event of breaches of privacy law, the data subject has the right to lodge a complaint with the relevant supervisory authority. The competent supervisory authority for data protection issues is the data protection officer of the state in which our company’s registered office is located. The following link provides a list of data protection officers and their contact information: www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html
Who is this data shared with?
Your personal data will generally only be passed on to third parties where this is necessary for the fulfilment of the contract, where this is permitted after weighing up interests within the meaning of Article 6(1)(f) GDPR, where we are legally obliged to disclose said information, or where you have granted us consent in this regard.
When visiting our website, your web browsing behaviour may be subject to statistical analysis. This happens primarily by means of cookies and what are referred to as analysis programs. Your web browsing behaviour is generally analysed anonymously; your browsing behaviour cannot be traced back to you. You are entitled to object to this analysis or prevent this by opting not to use certain tools. You will find detailed information on this in the following privacy statement.
You are free to object to this analysis. We will inform you of your objection options in this privacy statement.
2. General notes and mandatory information
The operator of these web pages takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy statement.
If you use this website, various personal data will be collected. Personal data is data that can be used to personally identify you. This privacy statement explains what data we collect and what we use it for. It also explains how and why we do this.
Please note that transmitting data over the internet (e.g. when communicating via email) may pose a security risk. End-to-end protection of data from third-party access is not possible.
Information relating to the data controller
The controller for data processing on this website:
2B Advice GmbH
Herr Johannes Baeck
Joseph-Schumpeter Allee 25
Telefon: +49 (0) 228 / 926165120
The controller is the individual or legal entity which alone or jointly with others determines the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Revocation of consent to data processing
Many data processing operations are only possible with your express consent. You are entitled to revoke any consent issued previously at any time. All you have to do is send us a message via email (no official form required). A withdrawal of consent does not retroactively affect the lawfulness of data processing that has taken place up to the moment of withdrawal.
Right to lodge a complaint with the relevant supervisory authority
In the event of breaches of privacy law, the data subject has the right to lodge a complaint with the relevant supervisory authority. The competent supervisory authority for data protection issues is the data protection officer of the state in which our company’s registered office is located. The following link provides a list of data protection officers and their contact information: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html
SSL and TLS encryption
This site uses SSL and/or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries sent to us as the site operator. You can tell a connection is encrypted when the address line of your browser switches from http:// to https:// and the lock symbol appears in your browser line. If SSL and/or TLS encryption is enabled, the data you send to us cannot be accessed by third parties. Encrypted payment transactions on this website If, following the conclusion of a contract against payment, the obligation arises to send us your payment details (e.g. account number in the case of a direct debit mandate), this data will be required to transact the payment. Transactions via standard methods of payment (Visa/Mastercard, direct debit) will take place solely via an encrypted SSL and/or TLS connection. You can tell a connection is encrypted when the address line of your browser switches from http:// to https:// and the lock symbol appears in your browser line.
Encrypted communication prevents third parties from gaining access to the payment details you send to us.
Right to information, blocking and deletion
You are entitled, within the scope of the applicable statutory provisions, to be provided with information free of charge at any time regarding your stored personal data, the origin and recipients of such data and the purpose for the data processing and, where applicable, a right to the rectification, blocking or erasure of this data. To discuss this, or any other questions relating to personal data, please contact us on the address provided in our legal notice.
3. Data protection officer
Statutorily prescribed data protection officer We have appointed a data protection officer for our company.
2B Advice GmbH
Mr Johannes Baeck
Tel.: +49 (0) 228 / 926165120
4. Data collection on our website
Some web pages use what are referred to as cookies. Cookies do not harm your computer and do not contain any viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are placed on your computer and saved by your browser.
Most of the cookies we use are what are referred to as ‘session cookies’. They are deleted automatically once you have left our website. Other cookies will remain on your device until you delete them. These cookies enable us to identify your browser when you next visit the site.
You can set your browser to alert you when cookies are being set and decide whether or not to allow cookies on a case-by-case basis, to reject cookies in specific circumstances or to reject these generally; you can also enable the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website.
Cookies that are required to facilitate electronic communications or to provide certain functions you wish to use (e.g. basket function) are stored on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies to facilitate a smooth and optimised provision of its services with no technical difficulties. Insofar as other cookies (e.g. cookies for analysing your browsing behaviour) are saved, these are dealt with separately in this privacy statement.
Server log files
The provider of the pages automatically collects and stores information in what are referred to as server log files, which are transmitted to us automatically by your browser. This information includes:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of server request
- IP address
This data is not combined with other data sources.
The legal basis for such data processing is Article 6(1)(b) GDPR, which permits the processing of data for the fulfilment of a contract or the performance of pre-contractual measures.
If you send us enquiries via contact form, the data you enter in the contact form and the contact details you provide there will be saved by us in order to process the enquiry or to answer any follow-up questions. We will not pass on this data without your consent.
The data provided in the contact form will therefore be processed solely on the basis of your consent (Article 6(1)(a) GDPR). You are entitled to revoke this consent at any time. All you have to do is send us a message via email (no official form required). A withdrawal of consent does not retroactively affect the lawfulness of data processing that has taken place up to the moment of withdrawal.
We will retain the data entered in the contact form until such point as you request that we delete it, revoke your consent to the storage of said data, or the purpose for saving the data no longer applies (e.g. once we have finished processing your enquiry). Mandatory statutory provisions – specifically statutory retention periods – shall remain unaffected by this.
Registering on this website
Registering on our website will allow you to use additional site functions. We will use the data provided during the registration process solely to facilitate your use of the respective offering or service you signed up for. Mandatory information requested in the registration process must be provided in full. Otherwise, we will refuse to accept your registration.
In the event of key changes – e.g. changes to the range of services or necessary technical changes – we will use the email address provided during registration to inform you via this medium.
The data you provide during the registration process will be processed on the basis of your consent (Article 6(1)(a) GDPR). You are entitled to revoke any consent issued previously at any time. All you have to do is send us a message via email (no official form required). A withdrawal of consent does not retroactively affect the lawfulness of data processing that has taken place up to the moment of withdrawal.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. This provision does not take precedence over storage periods set out by statutory law.
Processing of data (customer and contractual data)
We will only collect, process and use personal data insofar as it is necessary to establish, arrange or amend the legal relationship (master data). The legal basis for such data processing is Article 6(1)(b) GDPR, which permits the processing of data for the fulfilment of a contract or the performance of pre-contractual measures. We only collect, process and use personal data relating to the use of web pages (usage data) insofar as this is necessary to enable the user to use the service or for the purposes of billing the user for said service.
The customer data collected will be deleted following completion of the order or termination of the business relationship. This provision does not take precedence over storage periods set out by statutory law.
5. Analysis tools and advertising
5.1 Google Analytics
This website uses features from the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses what are referred to as ‘cookies’. These are small text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is normally sent to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Article 6(1)(f) GDPR.The operator of the website has a legitimate interest in analysing user behaviour in order to optimise both the website and its advertising.
We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google in member states of the European Union or in other signatories to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purposes of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address sent by your browser through Google Analytics will not be associated with any other data held by Google.
You can prevent the installation of cookies by adjusting the settings of your browser software accordingly. However, we would like to point out that, if you choose to do so, you may not be able to use all of the features of this website. Additionally, you can prevent Google from collecting or processing the data generated by the cookie concerning your use of our website (including your IP address) by downloading and installing the browser plugin using the following link: tools.google.com/dlpage/gaoptout
Objecting to the collection of data You can prevent your data from being collected by Google Analytics by clicking on the following link. An opt-out cookie that prevents the collection of your data when you visit this website in future will be installed: deactivate
Contract data processing
We have concluded a contract with Google for contract data processing and adhere fully to the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics demographics feature
This website uses the ‘Demographics’ feature of Google Analytics. It can be used to generate reports which provide information about the age, gender and interests of visitors to our website. This data originates from interest-based advertising by Google and visitor data from third-party providers. This data cannot be attributed to any specific individual. You can disable this feature at any time by changing the ad settings in your Google account or objecting to the collection of your data by Google Analytics as described in the section entitled ‘Objecting to the collection of data’.
Google Tag Manager
This website uses Google Tag Manager. It is used to record the website data to be sent to the respective analysis tool. This entails only the forwarding of data; it does not collect or store data. This tool may however trigger other tags which, under certain circumstances, do collect data. Google Tag Manager does not access such data. If you have deactivated cookies on a domain or cookie level, the deactivation will also apply to the tracking tags implemented with Google Tag Manager.
5.2 Facebook Pixel
Our website uses the visitor monitoring pixel for measuring conversions provided by Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’).
The pixel can be used to track the actions of site visitors after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This helps to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and to optimise this for future promotional measures.
You can also disable the ‘Custom Audiences’ remarketing function under ad preferences at www.facebook.com/ads/preferences/. You must be logged into Facebook to do this. If you don’t have a Facebook account, you can disable Facebook’s usage-based advertising on the European Interactive Digital Advertising Alliance website: